The "Big Chop" is when you cut off your processed hair and start over with untreated hair "natural hair". It’s alarming at first, but when you get to see the curls really spring, it’s a success. If you aren’t willing to go for the big chop, I suggest off the damaged hair over time, little by little. I know, it seems like a lot but you’re gaining so much more than you’re losing by being natural. Plus to help speed up the new growth try out the all natural growth product line.